Nokia Lumia dances with Jennifer Lopez
When they’re not fanning the flame between Samsung and Apple, Microsoft and...
-
Nokia Lumia dances with Jennifer Lopez
When they’re not fanning the flame between Samsung and Apple, Microsoft and Nokia are kicking it with Jennifer Lopez. The Nokia Lumia 920 has a product placement in...
-
Creative tax breaks open the door to product placement opportunities
Last month, George Osborne—United Kingdom’s chief financial minister—introduced a new series of “Creative Sector Tax Reliefs.” These incentives had a predecessor, which benefited more than 1,000 films. Now,...
-
What makes an effective product placement?
There is an art element to product placement. Brands cannot simply make appearances in movies or television shows. These appearances should be noticeable, but not blatant; because people...
-
The Great Gatsby features multiple product placements
The Great Gatsby grossed $50-million during its first weekend in the United States. While some critics called the Scott Fitzgerald remake a disappointment, most audiences were simply surprised...
-
Jaguar ramps up its branded entertainment efforts
Jaguar, the popular auto manufacturer, is launching a global campaign that includes numerous brand integrations. The British multi-national company will be collaborating with multiple companies to create branded...
-
What’s next for product placement in the UK?
In 2011, Ofcom loosened restrictions for paid product placement in the United Kingdom. Experts called it the “biggest shake-up” in the British product placement market since the 1980s—when...
-
“Iron Man 3″ features four extra minutes… for milk
Apparently, “Iron Man 3” already has a director’s cut version. But unless you’re from China, chances are you haven’t seen it. Five days after opening, “Iron Man 3”...
-
Popular author talks about product placement in anime adaptation of his novel
Sou Sagara, author of HENNEKO, commented on his Twitter page on Thursday about the recent use of product placement in the anime adaptation of his novels. The anime...
Latest News
-
Nokia Lumia dances with Jennifer Lopez
When they’re not fanning the flame between Samsung and Apple, Microsoft and Nokia are kicking it with Jennifer Lopez. The Nokia...
-
Creative tax breaks open the door to product placement opportunities
Last month, George Osborne—United Kingdom’s chief financial minister—introduced a new series of “Creative Sector Tax Reliefs.” These incentives had a predecessor,...
-
What makes an effective product placement?
There is an art element to product placement. Brands cannot simply make appearances in movies or television shows. These appearances should...
-
The Great Gatsby features multiple product placements
The Great Gatsby grossed $50-million during its first weekend in the United States. While some critics called the Scott Fitzgerald remake...
-
Jaguar ramps up its branded entertainment efforts
Jaguar, the popular auto manufacturer, is launching a global campaign that includes numerous brand integrations. The British multi-national company will be...
-
What’s next for product placement in the UK?
In 2011, Ofcom loosened restrictions for paid product placement in the United Kingdom. Experts called it the “biggest shake-up” in the...
-
Branded Entertainment Big Data Architect for iTVX to Present at TV:Xperience in New York
iTVX, the leading technology and research company providing global brands with Branded Engagement™ Analytics, Insights and Research has announced that Dr. Raymond...
-
“Iron Man 3″ features four extra minutes… for milk
Apparently, “Iron Man 3” already has a director’s cut version. But unless you’re from China, chances are you haven’t seen it....
-
Popular author talks about product placement in anime adaptation of his novel
Sou Sagara, author of HENNEKO, commented on his Twitter page on Thursday about the recent use of product placement in the...
-
PSY puts style on product placement
Park Jae-sang (or simply the Korean artist known as PSY) is at it again! The man who made the world “gangnam”...
-
ICM Partners expand its branded entertainment portfolio
ICM Partners is expanding its Digital Strategy and Branded Entertainment Divisions with the signing of three new agents: Sarah Early, Matthew...
-
Alcatel promotes smartphone through Iron Man 3
More and more Chinese manufacturers and companies are investing in product placement in Hollywood blockbusters. And one of the most prominent...
-
-
Creative tax breaks open the door to product placement opportunities
Last month, George Osborne—United Kingdom’s chief financial minister—introduced a new series of...
-
What makes an effective product placement?
There is an art element to product placement. Brands cannot simply make...