Sony product placement in “Resident Evil: Retribution”

Resident Evil is back again for another zombie-killing adventure. And the movie will be bringing back some familiar friends, including Sony—the popular electronics ... [+]

Branded Entertainment

Modern Family is extremely selective of product placements

Modern family, the popular comedy TV show, does not bite all its product placement opportunities. In fact, majority of the sitcom’s ... [+]

Guvera Entertainment launches branded app

Guvera Entertainment has unveiled My Soundtrack, a Facebook app that lets brands personalize their playlists on their home page. My Soundtrack ... [+]

Blizzard looks for product placement producer

Very little is known about Blizzard’s upcoming multi-player game titled Project Titan. However, an ad posting in their website indicates that ... [+]

Product Placement

Cannes Lions adds award category for branded entertainment

The Cannes Lions International Festival of Creativity will be including awards centering branded entertainment. Avi Savar—founder and chief creative officer of Big ... [+]

The Coca-Cola Company’s Jonathan Mildenhall to Give Branded Entertainment Keynote at MIPTV 2012

[PRNewswire press release] -- Jonathan Mildenhall, Vice President Global Advertising Strategy and Content Excellence for The Coca-Cola Company, will deliver a ... [+]

Zooey Deschanel heads branded entertainment project

Renowned actress Zooey Deschanel is turning to branded entertainment. Deschanel, along with her friends Sophia Rossi and Molly McAleer have signed on ... [+]