November 2006 Archive

American Apparel and Footwear Association Product Placement Seminar

AAFA is sponsoring their first issues seminar on product placement to be held in New York on Tuesday, June 28 @ The Princeton Club. The lineup ...

Pontiac Product Placement

Pontiac received 1,000 orders for its Solstice roadster in just 41 minutes the day after the car played a prominent role ...

Product Placement Works – People Skipping Ads

American viewers will be skipping almost 10% of TV advertisements within four years by using personal video recorders, research claimed yesterday. ...

Proctor and Gamble move to Product Placement

Procter & Gamble, which spent about $2.4 billion, or 80%, of its $3 billion ad budget last year on TV is ...

Herbie Product Placement 2

How's the press reacting to the loads of product placement in the Herbie remake? Fully loaded with what? you may ...

Black and Decker Product Placement

Another sign that the big brands are getting the picture that integrated ads are the new wave. As reported Black and ...

Video Game Product Placement 3

Hit games such as Grand Theft Auto and movie spin-offs often include dialogue recorded by actors, such as Samual L. Jackson. ...

Product Placement Measurement

Of 118 major marketers, 63% had tried a mix of branded entertainment, but 40% felt there was no credible measurement system ...

Herbie Product Placement

A large number of the 600 Goodyear-owned retail stores, and 2,300 independent dealers, will display Herbie Derby posters in their windows. ...

Product Placement with a 'Twist'

Hollywood Takes A Hint From The Internet & Moves Towards Guerilla Style ?Permission Marketing? "Reward your curiosity with new Vanilla Coke??? ...

Chevy Product Placement in Ok Go music video

Have You Read?

Corbis Acquires Norm Marshall Group

[BusinessWire press release] -- Corbis, a leading visual content and services provider for the creative and entertainment communities and parent company ... [+]

Top product placement shows on TV

Product placement is here to stay. In previous decades, this form of advertising was strictly used as a secondary source of income ... [+]

Nokia Lumia product placement in music video

Product placement in music videos is becoming a tradition. Most recently, the most high-profile Windows Phone 7 partnered with pop star on ... [+]

Coca-Cola celebrates branded entertainment

In Paris, Jonathan Mildenhall—Coca-Cola’s VP for global advertising and content—will be delivering a keynote speech about MIPTV’s branded entertainment program. Mildenhall will ... [+]

Product placements come in large numbers from NBC

Product placement has found a home in NBC. While the network has not been able to up ratings for advertisers, it has ... [+]

Sherlock Holmes Product Placement

“Sherlock Holmes: Game of Shadows” ushered the New Year with a staggering $40-million performance in the box office. And just when you ... [+]

alvin and the chipmunks chipwrecked product placement

Alvin and the Chipmunks travel via Carnival Cruise Lines

Carnival Cruise Lines recently struck a deal with three famous chipmunks—Alvin, Theodore, and Simon. Yes, the ship company has partnered with Fox ... [+]