December 2006 Archive

Product Placement Deceptive

I think product placements can be deceptive, because most viewers don't realize they're really advertisements," says FCC Commissioner Jonathan S. Adelstein. "That's why there's a law ...

Product Placement Deals – More of Them!

Leslie Moonves was quoted last month in Broadcasting & Cable magazine: "We're making more and more of those deals: The kind ...

Product Placement for Shoppers

Is it any shock that Hispanics like to shop?? I mean .. who doesn't like to shop??? But .. as we ...

Product Placement at NATPE

Make a point to attend the NATPE TV Producers Boot Camp, next Thursday & Friday (July 28 -29, 2005) in West ...

Product Placement Overloaded

Have consumers reached a point of product placement overload? In today's Ad Age, editor Rance Crain points out that the ad ...

Product Placement Comes to TV Land

Congrats goes out to TV Land & Nick @ Night for deciding to join the product placement party. Today, Shari Howard ...

Product Placement Works

A study conducted by ABC and OMD and presented at the Advertising Research Foundation's WAM conference in Montreal last month, followed ...

Profits Drop in Traditional Media

As reported in the NY Times today, The Gannett Company, the nation's largest newspaper publisher, said yesterday that its second-quarter profit ...

Willy Wonka Product Placement

Where is Morgan Spurlock when you need him? (just kidding) As first reported @ Ad Pulp, Limited-edition Chocolicious Wonka Cakes, featuring ...

Rock Star INXS Product Placement

The Rock Star: INXS, CBS's new Mark Burnett show was distant second in the overnights (4.1/ 6) and total viewers (6.31 ...

Have You Read?

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]