December 2006 Archive

Dukes of Hazzard Product Placement

As reported in yesterday's USA Today, Nissan will have a staring role in Dukes of Hazzard. "A convoy of brawny Nissan Titan pickups will ride into ...

Charlie and the Chocolate Factory Product Placement

Burton's wonderful fantasy is being promoted all over the world .. from the likes of About.com to the likes of Bella ...

Fantastic Four Product Placement

One reviewer was disappointed in the amount of placement, during the showdown between Johnny and Ben. It's a great moment where ...

Dancing With The Stars Product Placement

I have held off commenting on this huge ABC hit .. just cause it was so damn funny to see J. ...

Penguins Crush Cruise in War

In Australia, where Cruise used to be extremely popular, War of the World is getting a beating from March of the ...

Music Product Placement 2

When talking about 'music product placement' today, most think of deals like McDonalds paying hip hop stars to mention their brand ...

McDonalds Playstation Cross Promotion

Can 20 days of PSP Giveaways get more kids to eat @ McDonalds? Execs @ the #1 burger chain are betting ...

Herbie Product Placement 3

As reported in the New York Times today, movie critics are making a major fuss over the amount of product placement ...

McDonalds Product Placement attempt

In an obvious attempt to go from 'Fat' to 'Phat', McDonalds has 'announced' that Russell Simmons, P. Diddy and Tommy Hilfiger ...

Product Placement Fees

Ad Age reports today that after increasing product placement fees (Survivor, The Apprentice The Contender) other producers are openning their eyes. ...

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P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]

Alphabird creates new branded entertainment arm

Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team. The ... [+]