Herbie Product Placement 2
Published on November 26, 2006 by David Castillo · No Comments
How’s the press reacting to the loads of product placement in the Herbie remake?
- Fully loaded with what? you may ask. Product placement, as far as I can tell. Boston Globe
- But with Herbie, the marketing reasons grab you by the throat, shake you and scream buy a Volkswagon, watch NASCAR, buy Goodyear Tires, sign up for a Nextel Phone Plan, play the inevitable Herbie Video Game, there’s so much product placement in this thing that you want to puke. Eclipse Magazine
- NASCAR is hot. Lindsay Lohan is hot. And a film like “Herbie: Fully Loaded” is just prime for massive product placement. Sioux City Journal
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