Thursday, May 17th, 2012
American viewers will be skipping almost 10% of TV advertisements within four years by using personal video recorders, research claimed yesterday. Accenture, the consultancy which published the research, said the technology would have a dramatic impact on the advertising and TV industries unless changes were made. The TV ad market is worth $60bn (?33bn) in the United States and ?3bn in Britain. By 2009, 40% of all American homes are expected to own personal video recorders, compared with 8% now.
the growth of personal video recorders during the next five to 10 years is one of the most important economic issues facing this industry now.
