Monday, May 21st, 2012
Pontiac received 1,000 orders for its Solstice roadster in just 41 minutes the day after the car played a prominent role in an April episode of “The Apprentice.” “The show created a ton of anticipation,” said Bret Moore, general sales manager of Moore Pontiac-Buick-GMC in Los Gatos, Calif. The dealership placed its maximum of three advance orders as a direct result of the episode, he said, “but we could have placed 20.” Before the advent of TiVo and reality TV, a Solstice commercial would have been tuned out by “90 percent of TV viewers who get up and leave during commercials,” said Jeff Greenfield. TiVo has set in motion the ability of the audience to control what they view. So advertisers are trying different avenues to reach consumers: Films. Video games. Sporting events. Read More
