Thursday, February 9th, 2012
A recent AP-AOL poll found three-fourths of Americans would prefer to watch a movie at home, helping send the industry into its deepest slump in decades. Consumers are embracing home theater systems, which average about $8,000 to $12,000 for components, including plasma televisions, speakers and sub woofer- all to reproduce the sight and sound quality in the multiplex cinema. But the rise of home theaters is among the biggest challenges to movie box office receipts. It’s one reason the movie industry is shifting to a home-entertainment model, especially given that more than half of its profits are coming from DVD sales, said Jeff Greenfield, executive vice president of the entertainment consulting firm 1st Approach. It once took at least a year or longer for a major film to make it to DVD, but it now takes about three months, Greenfield said. More films also are going directly from the studio to DVD. Read More
