Product Placement Comes to TV Land

Congrats goes out to TV Land & Nick @ Night for deciding to join the product placement party. Today, Shari Howard has joined TV Land & Nick at Nite as Vice President, Sponsored Promotions. In this new world of TV speak .. what does this mean to brands?? Shari will be responsible for overseeing TV Land and Nick at Nite’s growing Sponsored Promotions group. She will help both networks continue to deliver brand-appropriate creative and strategic ideas to their clients, including off-the-shelf as well as custom promotions. Howard will also oversee all product placement and branded entertainment idea development for the networks.