Product Placement at NATPE

Published on December 28, 2006 by David Castillo · No Comments

Make a point to attend the NATPE TV Producers Boot Camp, next Thursday & Friday (July 28 -29, 2005) in West Hollywood, California. I will be one of the speakers for the Product Placement session:

Deals and Dollars II: Branding in Entertainment

Branding content, product placement and branded entertainment are hot buzzwords when it comes to programming today. Explore the convergence of advertising and entertainment with execs who are forging the way. How does this merger affect your creative process? What challenges does it add to your production? And how can you take advantage of the financial opportunities it could create for you? Find out how leading creative and business talent are addressing these questions. Read More here

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