Thursday, May 17th, 2012
Is it any shock that Hispanics like to shop?? I mean .. who doesn’t like to shop??? But .. as we reported here in October when Telemundo Moved Towards Product Placement with their own programming ….. Product placement should find a receptive audience with Hispanics, who tend to pay more attention to advertising and brand names. Fifty-six percent of the U.S. Hispanics polled said “I love to shop” compared with 39% of the general population and are similarly much more likely to pay cash for their purchases, acccording to People en Espanol’s fourth annual Hispanic Opinion Tracker (HOT) survey slated for release this week. Most important is that network Univision is up 26% in viewership this year and for the week of June 27 to July 3, Univision was the No. 1 network in prime-time ratings for the entire week among all 18- to 34-year-old viewers, regardless of language. Univision beat ABC, CBS, NBC and Fox with an average of 1,175,000 young viewers in prime time, and broadcast seven of the 10 top-rated programs.
