January 2007 Archive

Impala Product Placement

CBS will digitally imbed the logo of the new Chevrolet Impala in five of the network's prime time shows during premiere week of its new fall ...

UPS Product Placement

Trump instructed his acolytes at a UPS distribution center. Virtually every shot included a UPS logo in the background, and a ...

Product Placement in TV Ads

>Don't ask me why brands think this is a cool idea ... but it's not! All our statistics show that folks ...

Product Placement Value on ER

Pinning a value on any ad is tricky. Doing so in the Wild West world of product placement is even harder. ...

Martha Stewart Product Placement

The show has lined up more than 20 integration partners, with such major advertisers as General Motors, General Electric and Procter ...

Telemundo Product Placement

The product placement trend has largely eluded Spanish-language networks because they have traditionally relied upon Latin American programs that they buy ...

Transporter 2 Product Placement

It appears as though Audi has achieved the 'mother' of all placements ... their vehicle in the theatrical trailer for Transporter ...

Shark Tale Product Placement

The first wince comes with DreamWorks's decision to take product placement to new depths by featuring a giant soft-drink ad in ...

Product Placement Meet Mr. Mom

As reported today - NBC's new reality show "Meet Mister Mom," about dads who compete to run the most efficient household ...

UK Product Placement

ITV is pushing for regulatory change to allow for product placement during programmes in the form of on-screen logos, Broadcast reports ...

Chevy Product Placement in Ok Go music video

Have You Read?

Corbis Acquires Norm Marshall Group

[BusinessWire press release] -- Corbis, a leading visual content and services provider for the creative and entertainment communities and parent company ... [+]

Top product placement shows on TV

Product placement is here to stay. In previous decades, this form of advertising was strictly used as a secondary source of income ... [+]

Nokia Lumia product placement in music video

Product placement in music videos is becoming a tradition. Most recently, the most high-profile Windows Phone 7 partnered with pop star on ... [+]

Coca-Cola celebrates branded entertainment

In Paris, Jonathan Mildenhall—Coca-Cola’s VP for global advertising and content—will be delivering a keynote speech about MIPTV’s branded entertainment program. Mildenhall will ... [+]

Product placements come in large numbers from NBC

Product placement has found a home in NBC. While the network has not been able to up ratings for advertisers, it has ... [+]

Sherlock Holmes Product Placement

“Sherlock Holmes: Game of Shadows” ushered the New Year with a staggering $40-million performance in the box office. And just when you ... [+]

alvin and the chipmunks chipwrecked product placement

Alvin and the Chipmunks travel via Carnival Cruise Lines

Carnival Cruise Lines recently struck a deal with three famous chipmunks—Alvin, Theodore, and Simon. Yes, the ship company has partnered with Fox ... [+]