January 2007 Archive

Product Placement Percentage Deal

Just as I predicted on a recent call with a reporter, it appears as though as deal has been cut for a brand to appear in ...

Product Placement Shift

Major advertisers are beginning to understand that consumers don't trust ads. Some are shifting resources away from traditional advertising and toward ...

Product Placement – Keeps On Giving

Toyota has got to be happy now! Next April, their branded show, The Contender, will air for a second season on ...

American Idol Product Placement

How much is Product Placement on American Idol actually worth? One only has to look as far as the ad rates ...

Product Placement – For The Dogs?

PerfectMatch.com seemed to be a 'perfect match' and fantastic integration for the romance flick 'Must Love Dogs', but box office results ...

Pepsi Product Placement

"No Coke - Pepsi" Soft drink giant Pepsi turns the table on arch-rival Coke in the product placement stakes, scoring no ...

Branded Entertainment – Martha Style

Reported in Media Post today, that the new Marthat Steward syndicated show, has signed on brands from General Electric, Procter & ...

Product Placement and Cause Marketing

For the most part, General Motors? image benefited from the Pontiac G6 car giveaway on the ?Oprah? show season opening. In ...

James Bond Product Placement

The buzz is already starting concerning product placement and branded entertainment deals for the new James Bond flick - Casino Royale. ...

Jay Leno Product Placement

LENO TO STEP DOWN IN '09 O'Brien to replace 'Tonight Show' host "In our lives today, we are actually bombarded with ...

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Have You Read?

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]

Alphabird creates new branded entertainment arm

Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team. The ... [+]