February 2007 Archive

Blog Product Placement

On Monday, a squad of around 15 independent bloggers will begin inserting mentions of Marqui's hosted communications management services into their blogs for money. The bloggers ...

Torrent Product Placement

Pontiac Hopes For A Soltise Outcome Amid Burnett's Ratings Decline Pontiac is running a promotion asking consumers to find "Survivor" alumns ...

Video Games Ads

A study by the Reed Elsevier research firm In-Stat/MDR says that the growing attraction of video games as ad vehicles is ...

Product Placement Cry Babies

In today's Christian Science Monitor, word of the WGA and SAG potential action in the world of Product placement and Branded ...

Smith & Wesson Product Placement

Smith & Wesson is moving into Hollywood. As reported in the Nov 16th issue of the Republican ... The Springfield-based firearms ...

Branded Entertainment Trump Style

Trump continues his ratings trend of the year as Apprentice hits a new low as one team looks like they walked ...

Virgin Product Placement

If I were to pitch the 'Rebel Billionaire', I'd describe it as a modern-day Willy Wonka. Besides the obvious placement (which ...

Country Music Awards Product Placement

Ahhh .. Country Music has come to New York and as the rehearsals have started @ Madison Square Garden, so has ...

Video Game Product Placement

For those brands looking to target that elusive 15 - 34 Male Demo - you've got move towards integrating your product ...

Branded Entertainment VOD to yield $100 per Household

CBS is prediction $100 per household from the VOD market which could be worth $5 billion a year to TV networks ...

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Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]