February 2007 Archive

Video Game Ads

Advertising in games have been happening for some time with the realisation that 18 to 35 year-olds are watching less TV. A quarter of US gamers ...

Howard Stern Product Placement 2

Howard Stern has been making mention of his move to Sirius Statellite for a long time now .. but as we ...

Rebel Billionaire Ratings

"The Rebel Billionaire," was fifth among broadcast networks in total viewership and in the ratings for adults under 50 in its ...

Product Placement – Why Brands Need It Now!

No one believed several years ago that consumers would actually 'pay for content' .. but with ABC's deal with Apple for ...

Howard Stern Product Placement

Howard and hemorrhoids : With all the hoopla surrounding Howard Stern's move to Sirius in 2006, a significant story was overlooked. ...

Product Placement – Black and Decker

Jeff Greenfield, vice president of product-placement agency 1st Approach, said: "You're a set designer, and you get your script for the ...

Starbucks Product Placement

This is not about Starbucks getting placement in movies, tv or radio -- but more about how the landscape of retail ...

Campbells Product Placement

Looks like everyone is getting into Branded Entertainment. Campbell Soup Company announced today that it will partner with The WB's 7th ...

Newspaper Circulation Numbers

My focus for clients is ALWAYS on ROI (Return On Investment) - and that's why ALL of our clients participate in ...

Branded Entertainment Shift

2 important news items today relating to an upcoming shift in the world of branded entertainment: African-Americans Narrowing the Digital Divide ...

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Have You Read?

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]

Alphabird creates new branded entertainment arm

Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team. The ... [+]