March 2007 Archive

Product Placement Opportunity – Hepatitis A Vaccine

It pains me to point out all of this missed opportunity - but in wake of Wolfgang Puck's possible infection of the Hollywood elite and the ...

Advance America Product Placement – Bobby Brown Style

Product placement in today's world of 'new media' is more about taking advantage of opportunities then looking for the perfect script ...

Medtronic – Least Likely To Attempt Branded Entertainment or Product Placement

$100 Million is a lot to spend on a traditional advertising campaign, especially when all of the research dictates that traditional ...

Yahoo 360

Occasionally I will cover subjects that don't relate to product placement ... but .. Product Placement is really all about branding ...

Firewall – Time To Revisit Chryslers Big Product Placement Disappointment of 2006

Firewall was to be a huge Warner Brothers hit. From the catchy tagline 'They will make him steal, but he will ...

Product Placement in Local TV News

Television viewers in the Twin Cities and many other markets know the Lazy Homeowner. The affable personality, whose real name is ...

Miss Potter – The (Mostly True) Tale of Beatrix Potter – History in the Movies:

There?s not a lot of suspense in the new film, Miss Potter. We know from the start that the heroine will ...

Product Placement Spending in 2004

Value of Product Placement Market Exploded 30.5% to $3.46 Billion in 2004, and Surged 16.3% Annually Since 1999 The value of ...

Apprentice Product Placement – Lexus Trumped by Trump

Trump does it again - he has apparently turned his back on one of his main sponsors by using a competitive ...

Grease Product Placement – Can NBCs Deal Save Grease?

Can Howie Mandel and his herd of models save NBC's 'Grease? NBC is in maximum cross-promotion mode for the debut of ...

Have You Read?

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]