March 2007 Archive

Product Placement Scam

The New York Post reported Tuesday that Mark Burnett, producer of Donald Trump's reality show "The Apprentice," has filed a lawsuit in California state court against ...

Chunky Pam – Spreading It On Thick In 2007

In 2007, Product Placement and Branded Entertainment is all about a new marketing concept called 'Spreading' and Chunky Pam is a ...

Pinot Noir Product Placement

Quirky 'Sideways' Sends Pinot Noir Sales Soaring The pinot noir repartee between Paul Giamatti (news)'s and Virginia Madsen's characters in the ...

Flags Of Our Fathers – History in the Movies

All war is hell, they say. But the battle over Iwo Jima in February of 1945 thrust its combatants into the ...

Product Placement Auctions

Product Placement Auctions will be launching the day after superbowl and promises to create a unique playground for this advertising ...

Joe Simpson Product Placement Denial

Joe Simpson has reportly offered a celebrity magazine product placement in a movie for which he is serving as Producer for ...

Desperate Housewives Product Placement

U.S. television network ABC has given Buick some coveted free product placement in its hit TV show "Desperate Housewives." The General ...

We Are Marshall: History in the Movies

Most fact-based films soften their claims to absolute accuracy with a disclaimer that they?re merely ?based on? or ?inspired by? a ...

VW Product Placement

Volkswagen AG announced that it has signed an agreement with NBC Universal to place VW vehicles in television programmes and movies. ...

Diesel Product Placement – Brand Lands In Jamiroquai Music Video

Diesel, the Italian based designer clothing company has landed a fantastic placement - right on the face of Jay Kay, lead ...

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Have You Read?

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]