June 2007 Archive

Mom Category Hot for Product Placement

Purchasing power of 'moms' now being pursued by Networks as younger demo escapes to the Internet. Ben Silverman, the new boss at NBC was quoted in today's ...

Nielsen Monitor-Plus Releases First Quarter Advertising Spending Results

The Nielsen Company?s Nielsen Monitor-Plus has just released first quarter advertising spending results.According to the report, though there is some increase ...

From The Sopranos Finale To The Premiere Of John

The Sopranos in its final moments really drew a lot of viewers [11.9 million to be precise], close to 50% more ...

The Captain To Feature On CBS

Six episodes has been ordered by CBS for a mid season series called, The Captain from CBS Paramount Network Television.The Captain ...

FSN And VERSUS In New Multiyear Pact On PAC-10 And Big 12 College Football Games

FSN and VERSUS have reached a multiyear pact where FSN will sublicense five Pac-10 and five Big 12 college football games ...

Jack Nicklaus Brand – $145 Million for Minority Stake

Jack Nicklaus, winner of 18 professional major golf tournaments and considered the 'greatest' golfer of all time is selling a minority ...

Animal Planet Introduces New Quiz Series

Animal facts ?true and false, along with some wildlife stories will be the focus of a new Animal Planet quiz show, ...

Tyra Banks Takes The Show To New York

The Tyra Banks Show is planning to move its base or operations from LA to New York for its third season ...

Jericho Saved By Loyal Fans

CBS has decided to run seven new episodes of Jericho, which was scheduled for cancellation. This decision was based mainly upon ...

Bud.TV – Swear Jar Goes Viral – But Should it?

Bud.TV's new spot called 'Swear Jar' has gone viral and has quickly captured attention - but is that really what they ...

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P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]

Alphabird creates new branded entertainment arm

Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team. The ... [+]