July 2007 Archive

Annual TCA Awards Honor TVs Best

The Televisions Critics Association held its 23rd annual TCA awards ceremony last Saturday night inside the Beverly Hilton, also the site of the Golden Globes. Without ...

Well Known Journalist Pete Wilson Dies At 62

San Francisco journalist, Pete Wilson, passed away from a heart attack while undergoing surgery for hip replacement Friday evening at the ...

New Pussycat Doll Singer As Seen On TV

The new lead singer of the Pussycat Dolls, Nicole Scherzinger, has a history of reality show performances dating way back before ...

Product Placement- Next Level Marketing

Product companies are taking marketing to a new level with the recent popularity of global paid product placing. This marketing strategy ...

Rapper Remy Ma Arrested On Suspicion of Attempted Murder

26-year-old Remy Ma, actual name Remy Smith, turned herself in to the police, who were seeking to question her in connection ...

Product Placement Just Keeping It Real Claims Michael Bay

Michael Bay, director of the long awaited Transformer movie, has largely ignored the criticism aimed towards the use of product placement ...

Transformer Movie Incorporates The Strongest Product Placement In Film History

Although product placement in major movies is nothing new to consumers, the Transformer movie is set to unleash unprecedented product placement ...

Court TV Turns Over A New Leaf As TRU TV

Court TV will undergo a complex and thorough overhauling as the name, format, look and logo change to better suit viewer ...

Telenovella Product Placement

Univision, a Spanish-language television station, has come up with the idea of integrating a new Caress brand from Unilever into its ...

Premieres You Should Check Out Tonight

Some shows are premiering tonight so be ready to check them out On G4, Code Monkeys premierres at 9pm FOX kicks off with ...

Have You Read?

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]