July 2007 Archive

Black Eyed Peas Star Denies Deal With Candies

Recently a newspaper in the UK reported that Fergie, singer of the Black Eyed Peas, would become the first celebrity to incorporate product-pushing within the lyrics ...

FOX Announces Fall Launch Dates For The 2007-2008 Season

FOX has just announced its fall launch dates for the 2007-2008 season: MONDAY: September 17 Prison Break - 8pm K-Ville - 9pm ...

CBS Post Lineup Time Changes

Shark, on CBS, will move to Sundays at 10pm starting later this month on July 22nd. The will displace Without A ...

Viewers As Engaged By Fast-Forwarded Ads As Live TV

NBC hired Innerscope to perform a study comparing the heart rate, eye movements and patterns of breathing between viewers watching live ...

Sex And The City To Hit The Movie Screen

If you are a fan of sex and the city you are definitely gpoing to love hearing this. New Line Cinema is ...

Peace Arch Buys Out Trinity Home Entertainment For $10 million

In a recent development,Peace Arch Entertainment Group Inc., the film and television entertainment company, has bought out California-based DVD distributor Trinity ...

NBC Sports Gains Broadcast Rights For Wimbledon

NBC Sports has signed an agreement with The All England Lawn Tennis & Croquet Club to continue coverage of Wimbledon for ...

The Final Six Episodes Of The Nine

Starting August 1st at 10pm, the final six episodes of The Nine will be aired by ABC. Don't be expecting any ...

Sony and Nielsen Team Up

The Sony Computer Entertainment America Inc (SCEA) will team up with Nielsen to offer a new research tool for measuring the ...

Jericho Rebroadcasts Start This Month

Jericho, a show CBS recently cancelled and brought back due to the response of disappointed fans, is scheduled to begin running ...

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Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]