Telemundo Product Placement

The product placement trend has largely eluded Spanish-language networks because they have traditionally relied upon Latin American programs that they buy already packaged. Last year, however, Telemundo started producing more of its own shows, mostly prime-time telenovelas, in order to tailor themes and characters to U.S. Hispanic audiences and boost ratings. And by writing its own shows, the network can easily embed brand names, products and services into scripts. Product placement should find a receptive audience with Hispanics, who tend to pay more attention to advertising and brand names. Read More