Thursday, May 17th, 2012
>Don’t ask me why brands think this is a cool idea … but it’s not! All our statistics show that folks DO NOT watch commericals .. so why would you want your brand in another commercial? As reported in USA Today: Music and iPods. Getting a new release featured in the snappy, dancing ads for the hot Apple digital music player is much sought after by music labels, and for good reason. Pop songs featured in the commercials quickly became popular downloads at iTunes. Mazda and NBC. The car company helped foot NBC’s bill to hype new shows for the fall season with the network’s “First Look” campaign. Mazda cars star in promos for the NBC shows. Carl’s Jr. and more. Whether it’s a Bentley getting a sultry wash by Paris Hilton or the movie trailers, video game promotions and Motorola cell phone ads at the Carl’s Jr. Web site, cross-promotions are hot with the burger brand.
