Branded Entertainment Seminar
Published on February 9, 2007 by David Castillo · No Comments
When it comes to Branded Entertainment, VNU and their publications @ Hollywood Reporter, Billboard, AdWeek, BrandWeek and MediaWeek really know how to put on a fantastic program. For those who attended our session on putting together deals, you were treated to my handy display of the Black & Decker Auto Tape, which can currently be seen in some of today’s top network shows.
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Have You Read?
Nickelodeon just acquired another branded entertainment asset.
The popular children’s brand has acquired “Life with Boys”—a 22-episode series starring Torri Webster and ...
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What’s the difference between product placement and digital product placement? Simple answer: one is regulated and the other isn’t. And that’s ...
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ABC’s “The Middle” is taking product placement to a whole new level.
In one of its latest episodes, the comedy series features ...
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