Branded Entertainment Seminar
Published on February 9, 2007 by David Castillo · No Comments
When it comes to Branded Entertainment, VNU and their publications @ Hollywood Reporter, Billboard, AdWeek, BrandWeek and MediaWeek really know how to put on a fantastic program. For those who attended our session on putting together deals, you were treated to my handy display of the Black & Decker Auto Tape, which can currently be seen in some of today’s top network shows.
Subscribe Today
Have You Read?
Nickelodeon just acquired another branded entertainment asset.
The popular children’s brand has acquired “Life with Boys”—a 22-episode series starring Torri Webster and ...
[+]
What’s the difference between product placement and digital product placement? Simple answer: one is regulated and the other isn’t. And that’s ...
[+]
ABC’s “The Middle” is taking product placement to a whole new level.
In one of its latest episodes, the comedy series features ...
[+]