My focus for clients is ALWAYS on ROI (Return On Investment) – and that’s why ALL of our clients participate in ‘multi-pronged’ campaigns. Every placement is backed up with an aggressive PR campaign designed to increase not only the number of impressions, but the overall penetration of their message. Average daily circulation of nation’s 20 biggest newspapers for six months ended Sept. 30 1. USA Today, 2,309,853, up 2.8 percent 2. The Wall Street Journal, 2,106,774, up 0.8 percent 3. The New York Times, 1,121,057, up 0.2 percent 4. Los Angeles Times, 902,164, down 5.6 percent 5. New York Daily News, 715,052, down 1.6 percent 6. The Washington Post, 707,690, down 3 percent 7. New York Post, 686,207, up 5.2 percent 8. Chicago Tribune, 600,988, down 2 percent 9. Houston Chronicle, 554,783, up 0.3 percent 10. San Francisco Chronicle, 468,370, down 8.5 percent 11. The Boston Globe, 451,471, up 0.2 percent 12. The Arizona Republic, 413,268, down 4.4 percent 13. The Star-Ledger of Newark, N.J., 400,042, down 2.1 percent 14. The Atlanta Journal-Constitution, 397,097, up 3.8 percent 15. Star Tribune of Minneapolis-St. Paul, 381,094, up 0.2 percent 16. The Philadelphia Inquirer, 368,883, up 0.1 percent 17. The Plain Dealer, Cleveland, 354,309, down 3 percent 18. Detroit Free Press, 348,838, down 1.1 percent 19. The San Diego Union-Tribune, 339,032, down 3.7 percent 20. The Oregonian, Portland, 337,707, up 0.9 percent