Thursday, May 17th, 2012
Smith & Wesson is moving into Hollywood. As reported in the Nov 16th issue of the Republican … The Springfield-based firearms maker has hired a Hollywood product placement company to get the firm’s famous brand featured in films and on television. Executives of Smith & Wesson said they hope to get their guns shown in a variety of films and television series starting as soon as this fall. “In addition to targeting action movies, we will be seeking to place our products in TV programs like the three ‘CSI’ series, ‘Deadwood,’ ‘Las Vegas’ and other topical series where our heritage and authenticity fits the story line,” said Thomas L. Taylor, vice president of marketing for Smith & Wesson, in a statement. The most important part of this deal … just ask yourself the last time you saw a gun ad on televsion. EXACTLY!!! For this type of brand – product placement is a no-brainer.
