Monday, May 21st, 2012
On Monday, a squad of around 15 independent bloggers will begin inserting mentions of Marqui’s hosted communications management services into their blogs for money. The bloggers will get $800 a month to mention Marqui with a link once a week in their blogs and post its emblem on a page. They’ll get an additional $50 per qualified sales lead they send to Marqui. The bloggers will get weekly content drops from Marqui, including customer success stories, which they can use if they choose. Participants in the program were personally recruited, with an emphasis on those who might be read by potential customers. King said the controversial marketing concept makes sense for his company, because its customers also are exploring new methods of marketing.
