Monday, May 21st, 2012
The AFLAC Duck has found good fortune in his alliance with “Lemony Snicket’s A Series Of Unfortunate Events.” In late November, AFLAC will begin airing an unfortunate TV spot, starring the AFLAC duck encountering an experience alarming enough to be right out of a movie. “Lemony Snicket’s A Series of Unfortunate Events” series have now sold over 27 million copies in 39 languages and chronicle the inventive adventures and unfortunate events that befall the Baudelaire children. The alliance between Paramount and AFLAC marks the first ever marketing partnership between an insurance carrier and a film studio.
