Product Placement in the UK

Ahhh .. looks like the finer world of advertising is moving over to the other side of the pond. In the UK .. they’ve taken an innovative approach .. aware that traditional advertising has been made ineffective as the result of TiVo like devices .. they have now decided to allow paid product integration. According to the BBC: Product placement has been banned in most European countries … until now. The European Commission has decided it’s time to catch up with America … with some limitations. Is it necessary … or is it simply inevitable? Joining Rodney Smith to discuss this are Jeff Greenfield of 1st Approach marketing in the United States, Lora Kolodny, business reporter on the industry newspaper, Hollywood Reporter, and in London, Steve Read of 1st Place media marketing. Listen in on the interview here I promise to have a permanent download of this interview available by the end of the week.