Thursday, May 24th, 2012

Honda Product Placement – Hydrogen Car To Celebrity

Published on April 2, 2007 by   ·   No Comments

Honda is tapping into the power of Celebrity Endorsements by gifting a 17-year old actress with the first Hydrogen vehicle.

As reported today in H2 Daily 17-year-old Q’orianka Kilcher, the young star of the 2005 film "The New World" has been handed the keys to the new Honda FCX.

The zero-emissions Honda FCX is not simply a car of the future, but a real world vehicle on the road today that has met all applicable federal safety standards. A hydrogen-powered vehicle with zero emissions, the FCX represents one of the most important transportation solutions and the ultimate in clean mobility for the future.

John Mendel, Sr. VP of American Honda knows that ‘Kilcher will be driving around Hollywood’ and grabbing a ton of attention.

"As a young person today, I feel it is important to take initiative toward seeking positive solutions and stepping up the quest toward clean energy and environmental preservation," said Q’orianka Kilcher. "When I first started pursuing my dream of a zero emissions vehicle as my first car, it seemed like a pretty unrealistic dream. With Honda’s innovation and support, my dream of helping the environment became a reality!"

Kilcher was cast in the leading role of Pocahontas in 2005′s Academy Award-nominated motion picture, The New World. The film was released in December 2005 to mixed reviews. The film’s love scenes between Colin Farrell and Kilcher caused some controversy.

Readers Comments (0)




Subscribe Today


Have You Read?

battleship product placement

Battleship product placements can’t help it from crashing in the box office

Battleship, the film which is based on the classic board game, has crashed on the box office, taking with it 13 ... [+]
behave branded entertainment

A good girl doesn’t have to Behave – but her hair should

Styling spray Behave partners with web soap Miss Behave for finale episodes HOLLYWOOD, CA (May 18, 2012) – This partnership sounds like ... [+]
youtube branded entertainment

YouTube unveils new branded entertainment channels from Electus

Recently, YouTube promised to integrate more than 100 original channels of exclusive programming and branded entertainment. With the introduction of numerous ... [+]