Thursday, May 17th, 2012
Variety is reporting that starting on August 6th at 10 PM and running each Monday for 6 weeks, the hourlong ‘i-Caught’ will run on the network with a possible midseason return if it performs as well as the network hopes.
This is ABC’s attempt to the YouTube generation interested in television news.
Somewhere between TMZ.com and the Kimberly Clark’s (NYSE: KMB) user-generated Duckbill campaign, amateur video submissions captured via camcorders and cell phones will cover breaking news, celebrity scoops, investigative journalism and "human interest".
Good Morning America weekend co-anchor Bill Weir will host, and a companion website I-caught.com will be up and running on June 12 to begin collecting submissions.
The biggest issue with user generated content — it’s looks too amatuer. As reported in last week’s New York Times, marketers are complaining that the cost to create this new style of content is actually more than traditional, due to the cost of ‘review and repair’.
In the case of DUCKBILL, the user generated content was setup, monitored and run by TV studio Buzznation, the producers of the Hottest Mom In America.
