Thursday, May 17th, 2012
A new era has just dawned in kid?s cable TV world as StarcomUSA has signed an agreement with Nickelodeon valued at over $100 million.
The deal which is a first of its kind in this segment of TV, kids, is actually based on quarter-hour TV program ratings.
According to recent reports the pact stretches across the Viacom Kids and Family Group’s multiple platforms and demos.
The deal is also said to include some collaboration plans involving Starcom and Nickelodeon on research initiatives with special focus on kids, their viewing habits and how to and where to market to them.
