Saturday, February 4th, 2012
Product companies are taking marketing to a new level with the recent popularity of global paid product placing.
This marketing strategy has a proven track record. According to a newly released study by PQ Media, this booming marketing effort is projected to grow 30.3% to $4.38 billion this year alone.
Global product placement growth is attributed to: lenient European government regulations, booming product placement markets in Asia, and the conversion of non-paid to paid placement models in America, Mexico and Brazil.
Patrick Quinn, President/CEO of PQ Media said, ?As a new media order has emerged in recent years, our research indicates that we are entering an era of alternative advertising and marketing strategies. Brand marketers are seeking to better engage consumers with emotional connections and media companies are searching for new revenue streams as traditional advertising methods suffer from negative perceptions. As a result, product placement has emerged from a novel marketing tactic just a few years ago to a key marketing strategy worldwide.?
