ESPN Wins Big With Beckham
Published on August 9, 2007 by David Castillo · No Comments
David Beckham’s debut with the Los Angeles Galaxy on July 21st was a huge win to not only the team, but also ESPN.
The game averaged 1.5 million viewers, according to data from Nielsen Media Research. This makes it the most watched Major League Soccer event in the history of ESPN and ESPN2.
Most importantly, it was the most watched program for men 18-49 and 25-54.
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