ESPN Wins Big With Beckham
Published on August 9, 2007 by David Castillo · No Comments
David Beckham’s debut with the Los Angeles Galaxy on July 21st was a huge win to not only the team, but also ESPN.
The game averaged 1.5 million viewers, according to data from Nielsen Media Research. This makes it the most watched Major League Soccer event in the history of ESPN and ESPN2.
Most importantly, it was the most watched program for men 18-49 and 25-54.
Subscribe Today
Have You Read?
ABC’s “The Middle” is taking product placement to a whole new level.
In one of its latest episodes, the comedy series features ...
[+]
“El Talisman” is taking television product placement to a whole new level, giving Chevrolet vehicles a co-starring role in the new ...
[+]
Resident Evil is back again for another zombie-killing adventure. And the movie will be bringing back some familiar friends, including Sony—the ...
[+]
