August 2008 Archive

Kraft selects Nitro To Lay on the Cheese

Kraft - the global manufacturer of food and beverage - has selected Nitro to handle advertisements for the product Philadelphia Cream Cheese. Nitro has ...

Heineken partners with Heavy.com

Heineken has been manufacturing beer that refreshes the parts other beers cannot reach since 1864. Recently, the Dutch pilsener ...

Penske invests in Product Placement

Penske Truck Leasing One of Americas leading transportation providers announced yesterday that it has chosen Sylmar Studio Services ...

T-Mobile Partners with WNBA

T-Mobile, the wireless network provider, plans to strengthen its partnership with the WNBA (Womans National Basketball Association). The company will be ...

The Body Shop Branded Entertainment

The Body Shop has over 700 natural beauty products sold at 2500 retail stores across America. However, the global manufacturer feels ...

Oral-B Product Placement

Oral-B takes their tooth brush to the catwalk. Proctor and Gamble owner of Oral-B, has signed endorsement contracts with numerous models ...

Barack Obama and His Coke Product Placement Moment

During the Democratic National Convention, presidential candidate Barack Obama was seen quenching his thirst with a bottle of Coca-Cola. These days, Coca-Cola ...

Quaker Oats Product Placement

Quaker Oats the American food conglomerate owned by Pepsi is set to make a television appearance in the show ...

Samsung Product Placement

Nickelodeon has recently signed a deal with AT&T, to put branded entertainment on the hit show iCarly. Branded ads will begin ...

LL Cool J Product Placement

Sears is back on the spot light again. This time, LL Cool J or Ladies Love Cool James is wearing their ...

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P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]

Alphabird creates new branded entertainment arm

Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team. The ... [+]