September 2008 Archive

Forbes Luring Brands Online With Guarantees

Calling it the "Total Guarantee initiative", Forbes.com is offering a guarantee - any brand that spends $1 million over 90 days will be able to specify how ...

NBC Sees Value In Web Streaming

It took the Olympics to convince NBC that the Internet and web streaming is here to stay. The magic number was ...

Blackberry Looking To Be More Lifestyle With MLB Sponsorship

Turner Sports has recently signed a deal with Blackberry, which makes the wireless handheld phone distributor the official presenting sponsor of ...

MovieTickets invests in Branded Entertainment

Movietickets.com, in conjunction with Connection III Entertainment, has agreed to sponsor Made in Hollywood, a weekly TV entertainment news magazine show. ...

Hostess Cupcakes Cross Promotes for Hulk DVD Release

Interstate Bakeries-owned Hostess is supporting the DVD release of Universal Studio?s The Incredible Hulk with a Halloween sweepstakes promo. According to ...

Brand attitudes improve when paired with a favorable endorser

According to a study performed by ScienceDaily, a consumer?s fondness for an artist?s music is directly proportional to the consumer?s fondness ...

SlingBox Teams With ACIS

American Collegiate Intramural Sports (ACIS) has signed a deal with SlingBox (a division of Sling Media) to become the title sponsor ...

Pondering Product Placement and the MLB Playoffs

iTVX.com --- It?ll be interesting to see how Fox tops last year?s telecast of the MLB Playoffs - in terms of ratings ...

Product Placement Fall Out

Fall Out Boy?s Pete Wentz is coming out against product placement after unexpected integration in his band?s new video ?I Don?t Care.? Supposedly, ...

MTV Brands With More Sex Starting Tonight

MTV will soon be airing the networks latest reality show Sex With Mom and Dad, which will be hosted by relationship ...

Have You Read?

Product placement in Draw Something app

OMGPOP’s Draw Something is in high demand app among phone users, making it the perfect platform to insert a product placement. Initially, ... [+]

30 Rock guns for Kraft product placement

Usually, brands pitch products to a show. However, NBC’s 30 Rock proves that it can work the other way around as ... [+]

Telemundo works with Chevrolet and Verizon to create branded entertainment

Telemundo Media, Chevrolet, and Verizon Wireless have hooked up to create Mia Mundo, the first bilingual branded entertainment crossover series. The ... [+]

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]