October 2008 Archive

Disney ABC Television Group connects with Verizon

Last Tuesday, Disney-ABC Television Group announced its partnership with Verizon Wireless. The partnership will allow FiOS TV viewers to watch ABC prime time programs, on demand. ...

Kindle Product Placement – Thanks Oprah

Last week, multimillionaire talk show host Oprah Winfrey announced, during her show, that ?Amazon Kindle? was her favorite thing in the ...

Quantum of Solace product placements amount to 50 million pounds

Sources have confirmed that numerous first-class brands are aligning their names with the 22nd James Bond film ?Quantum of Solace?. Several ...

Food manufacturers sponsor Top Chef

Bravo?s ?Top Chef? is taking the helm for the NBC Universal cable network. The reality series is not alone in its ...

Ben Silverman and product placement

iTVX.com --- As ratings dwindle with various NBC programming, the Internet has been buzzing about whether the network will cut Ben Silverman ...

Wall-E brands Variety

iTVX.com--- According to an article in the NY Times, Disney will launch its ?Wall-E? Oscar campaign by transforming the Vareity logo to ...

J. Crew Product Placement from Michelle Obama

J. Crew Receives Unexpected Windfall from Michelle Obama's Leno Interview While appearing on the Jay Leno show wearing a yellow sweater, ...

Adult Swim and Burger King look for actor to play Carl

Adult Swim, the adult division of Cartoon Network, along with fast-food chain Burger King is kicking off a nationwide search for ...

MTV brands music videos online

Today, MTV launched its new music video website on MTVmusic.com. The site allows viewers to embed music videos on their personal ...

Turner to broadcast NBA in new digital channel

After 25 years as a broadcasting partner of the NBA, Turner Sports will tip off the NBA season through the league?s ...

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P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]

Alphabird creates new branded entertainment arm

Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team. The ... [+]