November 2008 Archive

Top Chef Product Placements

In a recent article from RealityWanted.com, correspondent Arthur Perkins made a shortlist of product placements during the third episode of the on going show ?Top Chef,? ...

Sony unveils webisodes for Crackle

Sony?s Crackle.com has unveiled its next set of Web originals, which will begin streaming next week. The 13-week season will feature ...

Fox goes airborne

Fox has recently signed a deal that allows them to provide content for Airline TV. Beginning November, passengers on Continental, Frontier, and ...

The Hyundai Genesis gets Leverage from TNT

Hyundai has signed a deal with TNT to create a new original show titled ?Leverage.? Throughout the 13-week run, the Hyundai ...

David Cook promotes American Idol

For the first time, renowned TV show ?American Idol? is using the reigning ?Idol? to promote the show. A new promotional ...

Google enhances search technology for TV ad platform

In a recent statement, Google said it is instituting a new search technology for Google TV Ads?this lets advertisers make their ...

CNN Heroes gets major sponsors

CNN has re-signed some of its major sponsors to back its multiplatform initiative ?CNN Heroes,? the sponsors include Johnson & Johnson, ...

The NFL asks you

The National Football League (NFL) is kicking-off a new campaign to vote on which Super Bowl ad will be aired on ...

Adidas Originals boast a celebrity cast for TV

For Adidas? 60th anniversary, the apparel maker is throwing a party, and the center piece will be Adidas Originals. The German ...

Hulu to release YOU CHOOSE ad content

According to Hulu statistics, 88% of online viewers choose to watch a two-minute ad before watching the actual content. With this ...

Have You Read?

Product placement in Draw Something app

OMGPOP’s Draw Something is in high demand app among phone users, making it the perfect platform to insert a product placement. Initially, ... [+]

30 Rock guns for Kraft product placement

Usually, brands pitch products to a show. However, NBC’s 30 Rock proves that it can work the other way around as ... [+]

Telemundo works with Chevrolet and Verizon to create branded entertainment

Telemundo Media, Chevrolet, and Verizon Wireless have hooked up to create Mia Mundo, the first bilingual branded entertainment crossover series. The ... [+]

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]