November 2008 Archive

Top Chef Product Placements

In a recent article from RealityWanted.com, correspondent Arthur Perkins made a shortlist of product placements during the third episode of the on going show ?Top Chef,? ...

Sony unveils webisodes for Crackle

Sony?s Crackle.com has unveiled its next set of Web originals, which will begin streaming next week. The 13-week season will feature ...

Fox goes airborne

Fox has recently signed a deal that allows them to provide content for Airline TV. Beginning November, passengers on Continental, Frontier, and ...

The Hyundai Genesis gets Leverage from TNT

Hyundai has signed a deal with TNT to create a new original show titled ?Leverage.? Throughout the 13-week run, the Hyundai ...

David Cook promotes American Idol

For the first time, renowned TV show ?American Idol? is using the reigning ?Idol? to promote the show. A new promotional ...

Google enhances search technology for TV ad platform

In a recent statement, Google said it is instituting a new search technology for Google TV Ads?this lets advertisers make their ...

CNN Heroes gets major sponsors

CNN has re-signed some of its major sponsors to back its multiplatform initiative ?CNN Heroes,? the sponsors include Johnson & Johnson, ...

The NFL asks you

The National Football League (NFL) is kicking-off a new campaign to vote on which Super Bowl ad will be aired on ...

Adidas Originals boast a celebrity cast for TV

For Adidas? 60th anniversary, the apparel maker is throwing a party, and the center piece will be Adidas Originals. The German ...

Hulu to release YOU CHOOSE ad content

According to Hulu statistics, 88% of online viewers choose to watch a two-minute ad before watching the actual content. With this ...

Have You Read?

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]

Alphabird creates new branded entertainment arm

Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team. The ... [+]