November 2008 Archive

Australia – History in the Movies

For Thanksgiving, I recommend a trip to see Australia. The film, that is. Baz Luhrmann?s ambitious new movie combines the quirky charm of his Oscar-nominated Moulin ...

Sprint Sponsors Microsoft Guild Series

Microsoft has secured a placement in the much anticipated internet series titled ?Guild?, which will be released simultaneously in Microsoft?s triple ...

Facebook hosts new Web series

EF Educational Tours has partnered with Real World production company Bunim/Murray to shoot ten episodes that chronicle the travel life of ...

GM terminates endorsement contract with Tiger Woods

General Motors (GM) has cancelled the company?s endorsement contract with Tiger Woods. The move ends the pro-golfer?s nine-year endorsement deal with ...

Tory plans product placement

In Britain, Tory plans to bring commercial goods to television. Under these plans, firms will be able to advertise their products ...

Entourage finale with beverage product placement

Daily Variety. Budweiser. The usual. Entourage wrapped up a highly enjoyable season with its signature knack for product placement. Beside the aforementioned, the ...

Science + Fiction teams up with MSN

Science + Fiction, a branded entertainment studio, will be partnering with MSN to give advertisers access to authentic, relevant, and measurable ...

TBS partners with Microsoft and Kia for comedy festival

TBS will be working with Microsoft and Kia Motors America to produce an upcoming Comedy Festival. Both companies are listed as ...

Michael Phelps takes the Subway

Subway, the largest franchised restaurant in the world, has signed Olympic gold medalist Michael Phelps as the company?s newest endorser. After ...

NBA product placement for T-Mobile

T-Mobile has hooked up with some NBA greats to promote its myFaves free calling service. The T-Mobile promotion roster now features ...

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Have You Read?

Product placement in Draw Something app

OMGPOP’s Draw Something is in high demand app among phone users, making it the perfect platform to insert a product placement. Initially, ... [+]

30 Rock guns for Kraft product placement

Usually, brands pitch products to a show. However, NBC’s 30 Rock proves that it can work the other way around as ... [+]

Telemundo works with Chevrolet and Verizon to create branded entertainment

Telemundo Media, Chevrolet, and Verizon Wireless have hooked up to create Mia Mundo, the first bilingual branded entertainment crossover series. The ... [+]

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]