November 2008 Archive

WWE upgrades online campaign

World Wrestling Entertainment (WWE) is boosting its online marketing campaign with the launch of the company?s new social-networking site ?WWE Universe,? along with an improved video ...

Adconion acquires production division for branded content

After raising around $80 million last February, the Adconion Media Group is finally investing this revenue in form of branded content. ...

The failure of NBC-GM product placement

It?s a known fact that viewers no longer like TV commercials. While many brand-producer partnerships know this, product placements and branded ...

Comcast partners with MirriAd for product placement opportunities

The Comcast Networks group is now exploring the prospects of product placement. The company has recently signed a deal with London-based ...

UK brands favor product placement over conventional ads

In UK, major brands are bypassing conventional TV commercials in favor of funding online content that feature their products, as supported ...

Family Guy tops iTVX Featured Product Placements of the Week

By iTVX Staff With a Q-Ratio? of 2.9197, FOX's "Family Guy" comes in at #1 this week for its DirecTV product ...

Facebook to join online Social Web Music Industry

With the development of MySpace Music, it is apparent that the partnership of record labels and social-networking sites is actually a ...

MTV eyes Beauty and the Geek

The famous reality show ?Beauty and the Geek,? formerly owned by CW, is currently in negotiations to transfer to MTV. MTV ...

Batman Animated Series goes Interactive

Warner Bros. Animation is launching a new Web site targeted at fans of Cartoon Network?s ?Batman: The Brave and the Bold,? ...

Mercedes Benz to launch new website

Renowned auto manufacturer Mercedes Benz (MB) is planning to launch site, in an effort to target the older demographic. Previously, the ...

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P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]

Alphabird creates new branded entertainment arm

Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team. The ... [+]