December 2008 Archive

CBS to launch originals

With a tanking economy, CBS exploring the possibilities of more Web originals to bring in extra revenue. The network is looking at the brand integration?a formula ...

maniaTV branded entertainment

Online video hub maniaTV has released ?BarBeQuay??an online comedy show and talk show that takes [lace at a party thrown by ...

t5m launches content studio for branded entertainment

This week, t5m launched a content studio dedicated to branded entertainment. Its divisions include a syndication network and a sponsorship agency. ...

World Of Warcraft Reaches TV Network Size

Blizzard Entertainment, Inc. today announced that World of Warcraft?, its award-winning subscription-based massively multiplayer online role-playing game, is now played by ...

Valkyrie – The Truth Behind The Eye Patch

Somewhere towards the end of Valkyrie, the new film about the 1944 assassination attempt against Adolf Hitler, I found myself momentarily ...

Purina Branded Entertainment

The new film ?Marley & Me,? a film about a dog that opens on Christmas day, is the first major branded ...

Fox teams up with WorldLink to create the Marketplace

Fox has expanded its advertising options by partnering with WorldLink?an advertising sales company that is now tasked to handle Fox?s Saturday ...

Four Christmases product placement

Warner Bros. is making its way to the holidays with a new romantic comedy with Vince Vaughn and Reese Witherspoon in ...

Fox Stations get Closer in 2010

TNT?s ?The Closer? will go to weekend syndication on Fox Television Station in the fall of 2010, Warner Bros. Domestic Television ...

Survivor Tops iTVXs Featured Product Placements of the Week

With a Q-Ratio? of 4.9758, "Survivor: Gabon's" integration of Sprint tops iTVX's Featured Product Placements of the Week from November 29th through December ...

Have You Read?

Product placement in Draw Something app

OMGPOP’s Draw Something is in high demand app among phone users, making it the perfect platform to insert a product placement. Initially, ... [+]

30 Rock guns for Kraft product placement

Usually, brands pitch products to a show. However, NBC’s 30 Rock proves that it can work the other way around as ... [+]

Telemundo works with Chevrolet and Verizon to create branded entertainment

Telemundo Media, Chevrolet, and Verizon Wireless have hooked up to create Mia Mundo, the first bilingual branded entertainment crossover series. The ... [+]

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]