December 2008 Archive

Channel M gives way for in-store Money Mart product placements

Channel M, a producer of in-store TV networks, announced that it is partnering with the Dollar Financial Group to launch the Money Mart TV Network, which ...

Turner Sports and Cinedigm bring the NBA All-stars in live 3D

Turner Sports, the National Basketball Association, and Cinedigm Digital Cinema will work together to broadcast TNT?s coverage of the 2009 NBA ...

GM cancels sponsorship for the New York Yankees

General Motors (GM) recently pulled out as the New York Yankees? automotive sponsor for next season?s new stadium?much to the delight ...

The Day the Product Placement Stood Still

The Keanu Reeves reboot of The Day the Earth Stood Still smashed the box office this past weekend, but the film itself ...

Nickelodeon promotes Big Green through online gaming

Nickelodeon is launching its first online multiplayer kids game to help the network?s Big Green Help initiative. Nickelodeon?s ?Big Green Help ...

Showtime produces new series about homosexuality

Showtime is now working on a new series that documents the tales of gay people as they ?come out? to their ...

Skoal product placement in Playboy magazine

Skoal?the manufacturers of ?smokeless tobacco??will have a 12-page section in Playboy?s 55th anniversary edition, which will be hitting magazine stands in ...

Product Placement in the UK: Take It Slow

The United Kingdom might as well join the rest of the world and embrace product placement. Sure, they?re balking now but ...

Audi product placement on the Super Bowl

Last Wednesday, Audi announced that it has purchased 60 seconds of airtime in the upcoming Super Bowl XLIII, which kicks off ...

Jay Leno Show branded entertainment

NBC is giving Jay Leno a new show tentatively titled ?The Jay Leno Show.? Unlike his previous TV program, this show ...

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Product placement in Draw Something app

OMGPOP’s Draw Something is in high demand app among phone users, making it the perfect platform to insert a product placement. Initially, ... [+]

30 Rock guns for Kraft product placement

Usually, brands pitch products to a show. However, NBC’s 30 Rock proves that it can work the other way around as ... [+]

Telemundo works with Chevrolet and Verizon to create branded entertainment

Telemundo Media, Chevrolet, and Verizon Wireless have hooked up to create Mia Mundo, the first bilingual branded entertainment crossover series. The ... [+]

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]