December 2008 Archive

Fox pursues two new television shows

As part of Fox?s split development season, the network is currently eyeing four pilots: Boldly Going Nowhere, Glee, Ernesto, and UMS/BermanBraun?s Virtuality. Sources say that network ...

Verizon Wireless invests in HD Radio

Verizon Wireless will be invading HD Radio with a branded channel on the HD2 channels of 21 Clear Channel Radio Station. ...

TiVo finds new way to advertise

As we all know TiVo?the digital TV recorder?allows viewers to skip commercials. This does not favor broadcasters and marketers who rely ...

Publicis Groupe Media creates branded entertainment division

Publicis Groupe Media is launching a new division solely dedicated to branded entertainment: Core. The division aim to deliver ?true branded ...

The Day the Earth Stood Still product placement

The Day the Earth Stood Still is a remake of Robert Wise?s 1951 classic with a little twist. This time around, ...

ONE magazine branded entertainment

ONE?a magazine published by The One Club?has announced that it will devote its entire fall issue to branded entertainment. Headlining the ...

iTVXs Featured Product Placements of the Week: T-Mobile

With a Q-Ratio? of 5.2457, ABC's "American Music Awards" ranks tops for the Featured Product Placements of the Week with its integration ...

BritBus to tour the US with several sponsors

UK-based Terrain Music is bringing the ?BritBus? to the United States. This rock tour brings English bands and artists to the ...

Hearst and MTV collaborate to produce Seventeen online

Hearst and MTV Networks (MTVN) have partnered to create a digital issue of Seventeen magazine, which will be launched through the ...

Sprint and Nextel product placements on 24

Sprint and Nextel are staying onboard for the seventh season of Fox?s renowned TV series 24?which will debut in a month?s ...

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P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]

Alphabird creates new branded entertainment arm

Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team. The ... [+]