Friday, February 10th, 2012
The best place a brand would ever want to be is right in front of the consumer when they are searching for something they sell. That of course is the advantage of contextual advertising and the huge growth of the Pay-Per-Click advertising world.
Now enter video in the world of search advertising and you have pseudo product placement – but it’s ‘Google Style’.
According to Click Z , word has been out for about a month on Google’s plans to test video ads within SERPS, but no one has actually seen them until this week.
If you do a search on the word ‘intel‘ you will notice a + sign under the pay-per-click ad which states ‘Watch Testimonial’
Clicking on this new feature results in a video screen appearing and you are able to view the ad as seen below.
Intel is testing this new form of advertising and their ads can also be seen on the keyword laptop.
