Product Placement Needed As Ad Rates Drop
Published on April 1, 2008 by David Castillo · No Comments
As ads rates have dropped due to the writer’s strike, massive integration deals are expected in order for the Networks to improve their bottom line.
According to TargetCast tcm, the cost of a primetime spot in the first quarter was 12% lower than last year.
With most scripted shows gone in January, February and March, ad rates were cut as ratings went down.
Here are the rates for a 30-second ad in primetime with percentage change from last year:
- NBC (GE): $77,893, down 24.7%
- CBS (CBS): $112,641, down 11.9%
- ABC (DIS): $122,509, down 9.5%
- Fox (NWS): $237,237, down 9.2%
Subscribe Today
Have You Read?
[Globe Newswire press release] -- Ayzenberg Group today announced [a]list summit 2012 Los Angeles is underway. Titled "The Consumer Courtship: Building ...
[+]
Leap Year, a branded entertainment from Hiscox, was awarded in the Annual Telly Awards with recognitions in four categories, including online ...
[+]
The Avengers shattered box office records with the help of Iron Man, Captain America, Thor, and the Hulk. But, behind these ...
[+]
