HBO Has Buzz But Starz Has The Numbers

Buried within all of the releases of the $25 million Starz rebranding effort was this gem that all media planners should notice:  they tied HBO with a 1.0 primetime household rating in February.

Starz?  Yes Starrz  – from which you will be seeing a lot of spots on everything from Access Hollywood and Entertainment Tonight to spots on The Tonight Show.

Starz has made a lot of acquisitions over the last 18 months including IDT Entertainment and Overture Films, which will be developing eight to 12 movies a year.

Starz is also launching two scripted comedy series – "Hollywood Residential" & "Head Case".