American Apparel Snafu
Published on April 1, 2008 by David Castillo · No Comments
In the world of the Product Placement expert – the goal is to get brands integrated with Entertainment properties. On the production side, ‘clearances’ or approval from brands for being in a shot is a major issue.
American Apparel’s Snafu – no clearance from Mr. Allen.
Last May, they used an image of Woody Allen from a film on billboards in New York and Hollywood without his permission.
He is seeking $10,000,000.
A copy of the filing can be downloaded here.
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