Tuesday, May 22nd, 2012
TBS has realized the key to getting viewers to pay attention to commercials is to slip some content within them. Starting tonight, TBS will debut a new 20 episode 2-minute microseries called Commuter Confidential which will air during a commercial pod.
Sponsored by Match.com and Revlon, this is the latest attempt to get viewers to pay attention to ads.
Commuter Confidential features four different female characters (Carmen, Daisy, Paula and Sylvie) and their candid discussions as they commute to and from work together each day.
There are plenty of integrated moments for both Revlon and Match.com. According to the Wall Street Journal, in one episode, Paula is planning her fifth date with a firefighter she met on Match.com — the same online dating site where Sylvie met her current husband. All the women spend time applying Revlon products throughout the series.
About 20 episodes of the minishow will air over the next four weeks, and each show will be followed by ads for Match.com and Revlon.
