Chris Brown Product Placement
Published on August 12, 2008 by David Castillo · No Comments
On August 14, Lids and New Era stores will be able to cash on the Chris Brown phenomenon.
Brown will create his own brand of caps for headwear and apparel and in a unique arrangement, he will be paid a royalty for every hat sold.
The caps will feature six designs, including one evoking the 1980s with an image of a boom box and another featuring the initials "CBE," for Chris Brown Entertainment.
This is the summer of Chris Brown. He just signed a deal for a dance-reality series and a 3 picture deal with Screen Gems.
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