Thursday, February 9th, 2012
Metro Sports NY is free monthly magazine based in the city that never sleeps. To make some revenue, publishers create new ways to manage ad spaces in the magazine layouts. In fact, Nike bought the last cover of the magazine featuring Sarah Reinertsten, the first female leg amputee to finish the iron man triathlon.
On the cover, the special athlete is dressed in numerous Nike accessories. At the bottom of the cover, is the Nike Swoosh logo with the tag The Human Race 10k
Nike, a company that received negative criticisms for the recent Hyperdunk ad campaign viewers deemed the display ads as homophobic is receiving heat once again. Viewers say that Nike bought out all the ad spaces for other advertisers, and even managed to get a spot inside the magazine.
This type of reaction does not bode well for the company. Statistically, sales and revenue for the brand have declined in fact; they are recorded as the companys slowest numbers in history. A news article from Business 24|7 cites, For the fourth quarter ended May 31, revenue grew only four per cent to $1.7 billion in the
US, compared with 16 per cent to $5.1 billion worldwide.
While the companys performance may seem luck luster, they are still waiting for revenues from their new Olympics ads called Courage, which is an attempt to rescue the failed Hyperdunk campaign. Another positive prospect is the success of the US Mens Basketball team, which rosters famous Nike endorsers like Kobe Bryant and Lebron James
