Friday, February 10th, 2012

Penske invests in Product Placement

Published on August 28, 2008 by   ·   No Comments

Penske Product PlacementPenske Truck Leasing One of

Americas leading transportation providers announced yesterday that it has chosen Sylmar Studio Services Inc. to represent its vehicles for product placement opportunities. Sylmar Studio Services Inc. is a California-based company that provides vehicles for the movie industry.  

Penske has high hopes for the deal. Jim Feenstra, the companys senior vice-president of marketing, says We are pleased to be working with Studio Services as they understand the motion picture industrys transportation needs and also represents other high-end brands for product placement like our own,

Some of the notable brands that are represented by Sylmar include: Aprilia, Porsche, Vespa and Piaggio.   

 

Readers Comments (0)




Subscribe Today


Have You Read?

nickelodeon branded entertainment

Nickelodeon branded entertainment

Nickelodeon just acquired another branded entertainment asset. The popular children’s brand has acquired “Life with Boys”—a 22-episode series starring Torri Webster and ... [+]
ACMA product placement

No regs for digital product placement in Australia

What’s the difference between product placement and digital product placement? Simple answer: one is regulated and the other isn’t. And that’s ... [+]
The Middle Product Placament

The Middle Product Placement

ABC’s “The Middle” is taking product placement to a whole new level. In one of its latest episodes, the comedy series features ... [+]