Tuesday, May 22nd, 2012

Penske invests in Product Placement

Published on August 28, 2008 by   ·   No Comments

Penske Product PlacementPenske Truck Leasing One of

Americas leading transportation providers announced yesterday that it has chosen Sylmar Studio Services Inc. to represent its vehicles for product placement opportunities. Sylmar Studio Services Inc. is a California-based company that provides vehicles for the movie industry.  

Penske has high hopes for the deal. Jim Feenstra, the companys senior vice-president of marketing, says We are pleased to be working with Studio Services as they understand the motion picture industrys transportation needs and also represents other high-end brands for product placement like our own,

Some of the notable brands that are represented by Sylmar include: Aprilia, Porsche, Vespa and Piaggio.   

 

Readers Comments (0)




Subscribe Today


Have You Read?

behave branded entertainment

A good girl doesn’t have to Behave – but her hair should

Styling spray Behave partners with web soap Miss Behave for finale episodes HOLLYWOOD, CA (May 18, 2012) – This partnership sounds like ... [+]
youtube branded entertainment

YouTube unveils new branded entertainment channels from Electus

Recently, YouTube promised to integrate more than 100 original channels of exclusive programming and branded entertainment. With the introduction of numerous ... [+]
apple product placement

Apple works its product placement magic into television shows and movies

In 2011, Apple products appeared in four of every ten box-office hits. On television, the brand’s products were mentioned nearly 900 ... [+]